# University of Wisconsin–Madison Brand Information **League:** NCAA **Conference:** Big 10 ## Description Founded in 1848 in Madison, Wisconsin, the University of Wisconsin–Madison is a public land-grant institution defined by the "Wisconsin Idea"—the principle that the university's impact should extend across the state and the world through public service and research. Driven by the energetic Badger spirit, UW-Madison fosters relentless exploration and innovation, carrying out its mission while proudly sporting the official colors of Cardinal and White. ## Official Brand Colors ### Secondary Colors - Gold: #8a6e4b - Gray: #8c9091 - Red: #c10230 - White: #ffffff ## Official Logos Total logo files available: 102 - WIS: Available in SVG, PNG ## Trademarked Phrases - Badger™ - Badgers™ - Bascom Hall™ - Bucky™ - Bucky Badger™ - Camp Randall Stadium™ - Fifth Quarter™ - Kohl Center™ - University of Wisconsin® - University of Wisconsin Badgers™ - University of Wisconsin Madison™ - UW™ - UW-Madison® - W™ - Wisco™ - Wisconsin® - Wisconsin Badgers® --- Source: Sportsmarks.com - https://sportsmarks.com/universty-of-wisconsin
University of Wisconsin–Madison
About University of Wisconsin–Madison
founded:1848location:Madison
Founded in 1848 in Madison, Wisconsin, the University of Wisconsin–Madison is a public land-grant institution defined by the "Wisconsin Idea"—the principle that the university's impact should extend across the state and the world through public service and research. Driven by the energetic Badger spirit, UW-Madison fosters relentless exploration and innovation, carrying out its mission while proudly sporting the official colors of Cardinal and White.
Colors
#8a6e4b
Gold
#8c9091
Gray
#c10230
Red
#ffffff
White
Logos
Primary Marks
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Verbiage
Badger™
Badgers™
Bascom Hall™
Bucky™
Bucky Badger™
Camp Randall Stadium™
Fifth Quarter™
Kohl Center™
University of Wisconsin®
University of Wisconsin Badgers™
University of Wisconsin Madison™
UW™
UW-Madison®
W™
Wisco™
Wisconsin®
Wisconsin Badgers®
Restrictions
Do not stretch, distort, rotate, change the color, add drop shadows, or outline of the Motion W, official wordmark, or University Seal.
Do not display the Motion W or wordmark smaller than the specified minimum clear-space size or where it compromises legibility.
Do not place any text, graphics, or imagery within the designated clear space surrounding the official marks. This space must be empty.
Do not use the official University Seal for general marketing, promotional materials, or merchandise. Reserve its use exclusively for formal/official documents.
Do not use the marks to imply endorsement or partnership for non-UW Madison commercial products, services, or political causes.
Do not use colors other than the officially designated UW–Madison Red and White, or the approved secondary and tertiary palettes.
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