IP management built for sports.
The licensing platform for teams, universities, and leagues. Brands apply once, AI screens every application against your requirements, you approve rights by channel, category, and mark, and royalties report themselves. Your public logo kit stays free for everyone.
Browse public logo kits
Access brand assets
instantly for 281+ teams
No more digging through email attachments. Search, filter, and download logos, colors, and guidelines—or integrate directly via API.
One platform from application to royalty
The incumbent portals were built for a world of PDFs and email. Sportsmarks replaces them with connected data, AI screening, and an API.
- 1
A brand applies once
They type their domain. We read the site, socials, and store, and build the application for them.
- 2
AI screens it
Every application is checked against your requirements: approve, pre-approve, pre-deny, or deny. Hard decisions need verified data.
- 3
You approve rights
Grant by channel, product category, and logo, each at its own royalty rate, tiered if you like.
- 4
Royalties report themselves
Connected stores sync sales continuously. Revenue and royalties show up on your dashboard, not in a spreadsheet.
Run licensing, not an inbox
Set your requirements once. Applications arrive screened, with the evidence behind every finding. Approve, grant rights, and watch royalties without leaving the platform.
- Requirements library: insurance, FLA, revenue, tenure, channels, documents, brand fit
- AI screening you control: manual, pre-decisions, or fully automatic on verified data
- Rights by channel × category × mark with tiered royalty rates, and live revenue dashboards
- Your public logo kit, colors, and guidelines stay free for the world to use
Apply once. Get licensed everywhere.
Give us your website. We read it, build your application, and tell you which institutions are likely to say yes. Apply to all of them in one click.
- No forms to fill twice: your site, socials, and store are the application
- Connect Shopify to verify your numbers and unlock full approvals
- A logo library filtered to exactly what you are licensed to use
- Public logo kits, colors in every format, and trademark guidelines, always free
Public logo kits
Logos, colors in every format including thread codes, and guidelines for every team. Free, forever.
AI screening with evidence
Every finding cites the fact behind it, and hard decisions only rest on verified data.
MCP server + API
Every workflow is available to AI agents and your own systems, not just the browser.
Browse teams
Explore brand assets by league
Dallas Cowboys
NFC
Kansas City Chiefs
AFC
New York Yankees
American League
Duke University
ACC
Golden State Warriors
Western Conference (NBA)
Los Angeles Dodgers
National League
Los Angeles Lakers
Western Conference (NBA)
New York Knicks
Eastern Conference (NBA)
Ohio State University
Big 10
Philadelphia Eagles
NFC
San Francisco 49ers
NFC
Stanford University
ACC
Built for AI agents
as much as people
Everything a licensing director or a brand can do in the browser, an agent can do through the MCP server and the REST API: apply, screen, approve, grant rights, and read royalties.
MCP server
Connect Claude or any MCP client with a scoped key. Brand tools apply and track; licensor tools screen, approve, and grant.
REST API
A public catalog API for logos and colors, and a tenant-scoped licensing API with an OpenAPI document.
Webhooks and events
Signed webhooks and a pollable event feed for every application, decision, grant, and sync.
Run licensing on one platform
Requirements, AI screening, rights and rates, royalty reporting, and your public logo kit. Built for teams, universities, and leagues, with an API and MCP server from day one.
Learn MoreApply once. Get licensed everywhere.
Give us your website and we build your application, tell you who is likely to approve you, and let you apply to all of them in one click. Public logo kits stay free.
Start an applicationSee how teams and brands are using Sportsmarks
View Case Studies