# Florida Panthers Brand Information **League:** NHL **Conference:** Eastern Conference NHL ## Description Born in the heat of the subtropics and forged on the ice, the Florida Panthers represent the peak of NHL intensity in the Sunshine State. From the heart of Sunrise to the global stage, we combine a relentless work ethic with a flair for the dramatic. We aren't just playing a game; we’re defending our territory. ## Official Brand Colors ### Secondary Colors - Red: #DA1A32 - Gold: #B79257 - White: #ffffff - Blue: #00053E ## Official Logos Total logo files available: 58 - Florida Panthers: Available in SVG, PNG ## Trademarked Phrases - 93 Society™ - Amerant Bank Arena® - Baptist Health IcePlex™ - Florida Panthers™ - Go Cats™ - Join the Territory™ - Panthers® - Panthers IceDen™ - "Where the Panthers Strike, Victory Follows." --- Source: Sportsmarks.com - https://sportsmarks.com/florida-panthers
Florida Panthers
About Florida Panthers
founded:1993location:Sunrise, Floridamascot symbol nickname:Stanley C. Panther
Born in the heat of the subtropics and forged on the ice, the Florida Panthers represent the peak of NHL intensity in the Sunshine State. From the heart of Sunrise to the global stage, we combine a relentless work ethic with a flair for the dramatic. We aren't just playing a game; we’re defending our territory.
Colors
#DA1A32
Red
#B79257
Gold
#ffffff
White
#00053E
Blue
Logos
Primary Marks
Florida Panthers
General
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Florida Panthers
Verbiage
93 Society™
Amerant Bank Arena®
Baptist Health IcePlex™
Florida Panthers™
Go Cats™
Join the Territory™
Panthers®
Panthers IceDen™
"Where the Panthers Strike, Victory Follows."
Restrictions
The logo must be used in its entirety; do not crop, rotate, or rearrange the elements within the shield.
Ensure a minimum clear space around all logos equal to the width of the "P" in the wordmark to prevent visual crowding.
Never add hats, sunglasses, or any extra graphics to the panther head or shield.
Only use the official Pantone colors (Sunrise Red, Florida Navy, and Flat Gold). Do not use gradients or neon variations.
Do not place text, other logos, or busy patterns within the designated "buffer zone" around the logo.
The "Leaping Panther" is considered a vintage/throwback mark. Do not use it as a substitute for current primary branding in official team communications.
Use "Panthers Win" rather than "The Panthers Win" to maintain a modern, punchy tone in headlines.
Do not stretch or compress the "Florida Panthers" wordmark to fit specific layout dimensions.
When using geographic abbreviations, use "FLA" rather than "FLO" or "FP."
Always refer to the home ice as Amerant Bank Arena. Do not use previous naming rights partners or "Panther Arena."
Use the (®) or (™) symbols exactly as specified in the NHL’s master trademark list for all merchandise and promotional materials.
Ready to partner with iconic sports brands?
Sportsmarks simplifies brand and sports team IP collaborations. We provide the tools and connections to create authentic, licensed merchandise that resonates with fans.