# University of Utah Brand Information **League:** NCAA **Conference:** Big 12 ## Description The University of Utah (The U) was founded in 1850, Located in Salt Lake City, Utah and stands as the state's flagship R1 public research institution, embodying an Adventurous, Confident, and Tenacious spirit as it leverages its unique location in the Wasatch Mountain foothills to foster innovation. Defined by its iconic Red and White colors, The U is home to the Utes, whose official mascot is the red-tailed hawk, Swoop, representing a community committed to driving breakthroughs and preparing students to become pioneers in the dynamic Intermountain West. ## Official Brand Colors ### Primary Colors - Red: #BE0000 (Pantone: 187 C) ### Secondary Colors - Black: #000000 (Pantone: Process Black C) - Accent Red: #862633 (Pantone: 202 C) - Accent Gray: #707271 (Pantone: 424 C) - White: #FFFFFF (Pantone: White) - Swoop Brown: #9B5A1A (Pantone: 154 C) - Swoop Yellow: #DAAA00 (Pantone: 110 C) ## Official Logos Total logo files available: 86 - Utah: Available in PNG, SVG ## Trademarked Phrases - Red Rocks™ - Runnin’ Utes™ - Salt Lax City™ - Swoop™ - University of Utah® - U of U™ - Utah® - Utah Fan Am I™ - Utah Man™ - Utah Man Am I™ - Utah Woman Am I™ - Utes™ --- Source: Sportsmarks.com - https://sportsmarks.com/university-of-utah
University of Utah
About University of Utah
founded:1850location:Salt Lake City
The University of Utah (The U) was founded in 1850, Located in Salt Lake City, Utah and stands as the state's flagship R1 public research institution, embodying an Adventurous, Confident, and Tenacious spirit as it leverages its unique location in the Wasatch Mountain foothills to foster innovation. Defined by its iconic Red and White colors, The U is home to the Utes, whose official mascot is the red-tailed hawk, Swoop, representing a community committed to driving breakthroughs and preparing students to become pioneers in the dynamic Intermountain West.
Colors
#BE0000
Red
#000000
Black
#862633
Accent Red
#707271
Accent Gray
#FFFFFF
White
#9B5A1A
Swoop Brown
#DAAA00
Swoop Yellow
Logos
Primary Marks
Utah
Utah
General
Utah
Utah
Utah
Utah
Utah
Utah
Utah
Utah
Hand Marks
Utah
Mascot Marks
Utah
Utah
Utah
Utah
Utah
Utah
Youth Marks
Utah
Utah
Utah
Utah
Utah
Utah
Verbiage
Red Rocks™
Runnin’ Utes™
Salt Lax City™
Swoop™
University of Utah®
U of U™
Utah®
Utah Fan Am I™
Utah Man™
Utah Man Am I™
Utah Woman Am I™
Utes™
Restrictions
Do not alter the proportions of the Block U or the official University seal. Do not add outlines, shadows, or other special effects to the logos.
Do not use any colors other than official U of U Red, Black, or White for the logo, unless approved for specific athletic or spirit wear.
Do not reproduce the Block U at a width smaller than 0.375 inches or the full University Signature at a width smaller than 1.5 inches.
Do not place any other organization's logo closer to the U of U logo than the height of the Block U itself.
Do not use the term "Redskins" or any other derogatory or unapproved term related to Native American culture. ALWAYS use "Utes" (only in an athletic context) or the "Utah Utes."
Do not post or publish content that is overtly political, discriminatory, or offensive, or that could be mistaken for the university's official stance on a controversial public issue.
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