# University of Tennessee Brand Information **League:** NCAA **Conference:** SEC ## Description University of Tennessee stands as the state’s flagship public research institution. Deeply rooted in tradition and decked out in signature UT Orange and White, UT is the proud home of the Volunteers. Guided by innovation, leadership, and service, The University carries the Volunteer spirit into every activity. ## Official Brand Colors ### Secondary Colors - Orange: #F58220 - Blue: #429DD7 - Gray: #54565B - Anthracite: #373A36 - White: #FFFFFF ## Official Logos Total logo files available: 53 - Tennessee T: Available in PNG, SVG ## Trademarked Phrases - Big Orange™ - Big Orange. Big Ideas™ - Big Orange Country™ - GBO® - Go Big Orange™ - Go Vols™ - Lady Vols™ - Lady Volunteers™ - Smokey® - Tennessee® - Tennessee Volunteers® - University of Tennessee® - University of Tennessee, Knoxville™ - UT™ - VFL® - Vol for Life® - Vols® - Volunteers® --- Source: Sportsmarks.com - https://sportsmarks.com/university-of-tennessee
University of Tennessee
About University of Tennessee
founded:1794location:Knoxville, Tennesseemascot symbol nickname:Smokey
University of Tennessee stands as the state’s flagship public research institution. Deeply rooted in tradition and decked out in signature UT Orange and White, UT is the proud home of the Volunteers. Guided by innovation, leadership, and service, The University carries the Volunteer spirit into every activity.
Colors
#F58220
Orange
#429DD7
Blue
#54565B
Gray
#373A36
Anthracite
#FFFFFF
White
Logos
Primary Marks
Tennessee T
General
Tennessee T
Tennessee T
Tennessee T
Tennessee T
Tennessee T
Tennessee T
Tennessee T
Tennessee T
Tennessee T
Tennessee T
Tennessee T
Tennessee T
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Verbiage
Big Orange™
Big Orange. Big Ideas™
Big Orange Country™
GBO®
Go Big Orange™
Go Vols™
Lady Vols™
Lady Volunteers™
Smokey®
Tennessee®
Tennessee Volunteers®
University of Tennessee®
University of Tennessee, Knoxville™
UT™
VFL®
Vol for Life®
Vols®
Volunteers®
Restrictions
Do not alter, redraw, stretch, distort, rotate, crop, or rearrange any official University of Tennessee logo.
Do not change the approved colors of an official logo.
Do not create unofficial variations of the Power T, university wordmark, unit logos, or other institutional marks.
Do not create a new unit or departmental logo unless the Office of Communications and Marketing has approved the need and the resulting logo.
Do not combine multiple university logos, unit logos, or shortcuts within the same design space.
Do not use a unit shortcut where a full unit logo is required.
Do not place other graphic elements, text, or imagery inside the required clear space surrounding a logo.
Do not reduce a logo below its specified minimum size.
Use only official logo files supplied or approved by the university.
Do not use black as a substitute for Smokey Gray in university communications.
Do not reproduce official logos in colors outside the approved logo variations.
Do not combine multiple unit names into a single unofficial logo.
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