University of Memphis

Never manually recreate any official University of Memphis marks or logos. Always use the provided electronic logo files.

Do not squash, squish, or stretch the official university logos. Always scale all marks proportionally.

Do not create your own logo or add elements to the official university logos.

Always ensure the required clear space minimum around the logos is free of any imagery, graphics, or other interfering elements.

Do not alter the relationship or spacing of the words or components within the logo unit (e.g., the relationship between the University Pillar and the Wordmark).

Never isolate any characters from the brand (e.g., pulling a single letter or word from the Wordmark).

Do not surround the logo with a shape other than the officially approved Wedge.

Do not reproduce the logo on textures or backgrounds that may impair legibility.

Never use old logos or marks that have been rendered obsolete by the new brand standards.

Use the Primary Academic Logo for all non-athletic materials. Restrict the use of the Athletic Logo solely for the promotion of the Athletic Department and its licensed suppliers.

Restrict the University Seal for use only on official documents like transcripts, diplomas, formal invitations, and contracts.

Do not use the secondary logo unit in general marketing collateral; restrict its use to stationery, envelopes, and business cards.