# University of Kentucky Brand Information **League:** NCAA **Conference:** SEC ## Description The University of Kentucky (UK), founded in 1865, is a flagship public land-grant research institution located in Lexington, Kentucky. As a pillar of the Commonwealth, UK is dedicated to education, research, and service. The University brand is powerfully represented by its distinctive Blue and White colors, rallying the community around the Wildcats, the fierce and iconic mascot nickname for all of its athletic teams. Go Big Blue! ## Official Brand Colors ### Primary Colors - Wildcat Blue: #1a468d (Pantone: PMS 286 C (286 U)) ### Secondary Colors - Black: #000000 (Pantone: PMS Black 6 C) - Gray: #999899 - White: #ffffff ## Official Logos Total logo files available: 64 - UK: Available in PNG, SVG ## Trademarked Phrases - #BBN - Big Blue Madness™ - Big Blue Nation® - eRupption Zone® - Go Big Blue® - Kentucky® - Kentucky Wildcats® - See Blue™ - 'Til The Battle Is Won® - UK® - University of Kentucky® - #WEAREUK - Wildcats™ --- Source: Sportsmarks.com - https://sportsmarks.com/university-of-kentucky
University of Kentucky
About University of Kentucky
founded:1865location:Lexington, Kentuckymascot symbol nickname:Wildcats
The University of Kentucky (UK), founded in 1865, is a flagship public land-grant research institution located in Lexington, Kentucky. As a pillar of the Commonwealth, UK is dedicated to education, research, and service. The University brand is powerfully represented by its distinctive Blue and White colors, rallying the community around the Wildcats, the fierce and iconic mascot nickname for all of its athletic teams. Go Big Blue!
Colors
#1a468d
Wildcat Blue
#000000
Black
#999899
Gray
#ffffff
White
Logos
Primary Marks
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General
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Verbiage
#BBN
Big Blue Madness™
Big Blue Nation®
eRupption Zone®
Go Big Blue®
Kentucky®
Kentucky Wildcats®
See Blue™
'Til The Battle Is Won®
UK®
University of Kentucky®
#WEAREUK
Wildcats™
Restrictions
Do Not alter the official UK primary logo (the "stacked wordmark" or "UK Monogram") in any way.
Do Not use the UK Monogram or Wildcat logos without surrounding clear space.
Do Not use unofficial or historical logos, seals, or symbols that are not currently approved by the University.
Do Not combine the UK logo with other logos (e.g., corporate sponsors, partners) in a way that suggests co-branding or an inappropriate endorsement.
Do Not use non-official colors as the primary brand colors.
Do Not use "reverse-out" or white text on backgrounds that do not provide sufficient contrast.
Do Not refer to the institution using abbreviations other than UK (for the public) or its full name, University of Kentucky.
Do Not create unit taglines that compete with or replace the official University tagline (if one is currently in use).
Do Not produce merchandise (e.g., shirts, mugs, pens) featuring UK marks without formal licensing approval.
Do Not use the official seal or the academic wordmark on casual apparel or non-formal items.
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