# Texas Tech University Brand Information **League:** NCAA **Conference:** Big 12 ## Description Texas Tech University (TTU), established in 1923 and located in the heart of Lubbock, Texas. The University is more than just a research hub - it’s a symbol of West Texas grit and academic excellence. As a Carnegie Tier One institution, we foster an environment where "From Here, It’s Possible" isn't just a slogan; it’s a promise to our students and the world. ## Official Brand Colors ### Secondary Colors - Ghost White: #FFFFFF - Classic White: #f1f0d8 - Raider Red: #c8102e - Raider Black: #000000 - Gunsmoke: #b2b2b2 - Bluebonnet: #00205c - Green: #006938 - Pink: #db2697 ## Official Logos Total logo files available: 246 - Texas Tech: Available in SVG, PNG - Texas State: Available in SVG, PNG ## Trademarked Phrases - Fearless Champions™ - Guns Up - Lady Raiders™ - Raiderland® - Red Raider Club™ - Red Raiders™ - Rowdy Raiders™ - Texas Tech™ - Texas Tech Lady Raiders™ - Texas Tech Red Raiders® - Texas Tech University® - The Rawls Course™ - Wreck ‘Em® - Wreck ‘Em Tech® --- Source: Sportsmarks.com - https://sportsmarks.com/texas-tech-university
Texas Tech University (TTU), established in 1923 and located in the heart of Lubbock, Texas. The University is more than just a research hub - it’s a symbol of West Texas grit and academic excellence. As a Carnegie Tier One institution, we foster an environment where "From Here, It’s Possible" isn't just a slogan; it’s a promise to our students and the world.
Ghost White
Classic White
Raider Red
Raider Black
Gunsmoke
Bluebonnet
Green
Pink
Never stretch, skew, or rotate the logo. Maintain the original aspect ratio at all times.
Avoid adding drop shadows, glows, or 3D effects to the logo. It should remain flat and clean.
Only use the approved "Texas Tech Red" and Black. Do not render the logo in neon, pastel, or rival school colors.
Ensure a "safe zone" around the logo, free of text or other graphics and equal to half the height of the Double T.
Avoid referring to the university simply as "Tech" in external, national-facing marketing, as it can be confused with other institutions.
"Texas Tech University" on first reference. Use "Texas Tech" or "TTU" thereafter. Never use "Texas Tech College."
Minimize the use of generic stock photos. Prioritize authentic shots of the Lubbock campus, Spanish Renaissance architecture, and diverse student life.
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