# South Dakota State University Brand Information **League:** NCAA **Conference:** Missouri Valley Conference ## Description Founded in 1881 and nestled in Brookings, South Dakota, South Dakota State University is the state's largest and most comprehensive university. As a leading land-grant institution, SDSU is dedicated to academic excellence, research, and community engagement, preparing students to make a real impact. The university's spirit is championed by its athletic teams, proudly known as the Jackrabbits. ## Official Brand Colors ### Secondary Colors - SDState Blue: #19468D - SDState Dark Blue: #0A233F - SDState Dark Yellow: #C8982C - SDState Highlight blue: #CBD2EA - SDState Highlight Yellow: #F0E99A - SDState Yellow: #FED103 ## Official Logos Total logo files available: 122 - South Dakota: Available in SVG, PNG ## Trademarked Phrases - Beef Bowl® - Be Great. Start Here® - Campanile Records® - Cereal Bowl® - Go Big. Go Blue. Go Jacks™ - Go Jacks® - Hobo Day® - iGrow® - Jackrabbit Guarantee® - Jackrabbits® - Jacks® - McCrory Gardens® - Oak Lake Field Station™ - Passionate. Relentless. Champions® - Pride of the Dakotas® - SDState® - SDSU™ - South Dakota State® - South Dakota State University® - The Campanile Line® --- Source: Sportsmarks.com - https://sportsmarks.com/south-dakota-state
South Dakota State University
About South Dakota State University
founded:1881location:Brookings, South Dakotamascot symbol nickname:Jackrabbits
Founded in 1881 and nestled in Brookings, South Dakota, South Dakota State University is the state's largest and most comprehensive university. As a leading land-grant institution, SDSU is dedicated to academic excellence, research, and community engagement, preparing students to make a real impact. The university's spirit is championed by its athletic teams, proudly known as the Jackrabbits.
Colors
#19468D
SDState Blue
#0A233F
SDState Dark Blue
#C8982C
SDState Dark Yellow
#CBD2EA
SDState Highlight blue
#F0E99A
SDState Highlight Yellow
#FED103
SDState Yellow
Logos
Primary Marks
South Dakota
General
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
South Dakota
Verbiage
Beef Bowl®
Be Great. Start Here®
Campanile Records®
Cereal Bowl®
Go Big. Go Blue. Go Jacks™
Go Jacks®
Hobo Day®
iGrow®
Jackrabbit Guarantee®
Jackrabbits®
Jacks®
McCrory Gardens®
Oak Lake Field Station™
Passionate. Relentless. Champions®
Pride of the Dakotas®
SDState®
SDSU™
South Dakota State®
South Dakota State University®
The Campanile Line®
Restrictions
Do not alter any official university marks (including the SD Logo, Wordmark, and Jackrabbit mascot). This means no stretching, distorting, redrawing, or changing the proportional relationships of the elements.
Marks must only be reproduced using the official brand colors: SDState Blue (PMS 286) and SDState Yellow (PMS 109), black, or white. Do not print the logo on red or green backgrounds.
A minimum amount of clear space (typically 3/16 of an inch or 1 inch for minimum size rules) must always be maintained around the logo to ensure its integrity and visibility.
Do not use the university's marks to imply endorsement of commercial products, services, political causes, or religious groups.
The use of trademarks in conjunction with obscene, vulgar, sexually suggestive, or disparaging content, including references to alcohol, tobacco, or illegal substances, is strictly prohibited.
The creation of new, separate logos or sub-brands for academic colleges, departments, or programs is generally restricted to maintain a single, cohesive visual identity.
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