# Southern Methodist University (SMU) Brand Information **League:** NCAA **Conference:** ACC ## Description Founded in 1911 and nestled in the heart of Dallas, Texas, Southern Methodist University (SMU) is a premier private global research institution dedicated to academic excellence, creative innovation, and intellectual freedom. SMU cultivates world changers through its commitment to leadership, service, and scholarship. The university's competitive spirit is proudly represented by its athletic teams, the Mustangs. ## Official Brand Colors ### Secondary Colors - Black: #000000 - Bright Red: #a80000 - International Klein Blue: #0033a1 - White: #ffffff ## Official Logos Total logo files available: 28 - SMU: Available in SVG, PNG ## Trademarked Phrases - GO RED GO BLUE GO STANGS THE BOULEVARD™ - MOODY MAGIC™ - PONY UP - SMU® - SMU MUSTANGS™ - THE BOULEVARD AT SMU™ --- Source: Sportsmarks.com - https://sportsmarks.com/smu
Southern Methodist University (SMU)
About Southern Methodist University (SMU)
founded:1911location:Dallas, Texasmascot symbol nickname:Mustangs
Founded in 1911 and nestled in the heart of Dallas, Texas, Southern Methodist University (SMU) is a premier private global research institution dedicated to academic excellence, creative innovation, and intellectual freedom. SMU cultivates world changers through its commitment to leadership, service, and scholarship. The university's competitive spirit is proudly represented by its athletic teams, the Mustangs.
Colors
#000000
Black
#a80000
Bright Red
#0033a1
International Klein Blue
#ffffff
White
Logos
Primary Marks
SMU
General
SMU
SMU
SMU
SMU
SMU
SMU
SMU
SMU
Verbiage
GO RED GO BLUE GO STANGS THE BOULEVARD™
MOODY MAGIC™
PONY UP
SMU®
SMU MUSTANGS™
THE BOULEVARD AT SMU™
Restrictions
Trademark usage is strictly prohibited in conjunction with content that promotes alcohol, tobacco, drugs, gambling, or any obscene, vulgar, or discriminatory material.
The Mustang Mark must always run to the right.
The officially preferred color for the pony is red. It can also appear in white or occasionally in blue.
Never stretch, squash, or distort the logo. Scale it proportionally during resizing.
Only use the official SMU Red and Blue. Do not render the logo in neon, gradients, or non-university colors.
Keep a minimum "clear zone" around the logo, equivalent to the height of the "S" in the SMU mark; free of text, photos, or other graphic elements.
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