# Seattle Kraken Brand Information **League:** NHL **Conference:** Western Conference NHL ## Description The Seattle Kraken emerged from the depths of the Pacific Northwest as the NHL's 32nd franchise, blending Seattle's rich maritime history with a modern, mysterious edge. The brand identity is built on the power of the "hidden," honoring the legendary sea monster while nodding to the city's hockey roots. ## Official Brand Colors ### Secondary Colors - Red: #DA1A32 - Shadow Blue: #67ACCB - Boundless Blue: #3A5469 - Deep Sea Blue: #000D33 - Ice Blue: #A3DCE4 ## Official Logos Total logo files available: 48 - Seattle Kraken: Available in PNG, SVG ## Trademarked Phrases - CLIMATE PLEDGE ARENA® - DEFEND THE DEEP® - FEAR THE DEEP™ - JR. KRAKEN™ - KRAKEN™ - KRAKEN HOCKEY® - LET’S GO KRAKEN™ - SEA-BOUND™ - SEATTLE KRAKEN™ - THE DEEP™ - THE TWIN PLUMES® --- Source: Sportsmarks.com - https://sportsmarks.com/seattle-kraken
Seattle Kraken
About Seattle Kraken
founded:2021location:Seattle, Washingtonmascot symbol nickname:Buoy
The Seattle Kraken emerged from the depths of the Pacific Northwest as the NHL's 32nd franchise, blending Seattle's rich maritime history with a modern, mysterious edge. The brand identity is built on the power of the "hidden," honoring the legendary sea monster while nodding to the city's hockey roots.
Colors
#DA1A32
Red
#67ACCB
Shadow Blue
#3A5469
Boundless Blue
#000D33
Deep Sea Blue
#A3DCE4
Ice Blue
Logos
Primary Marks
Seattle Kraken
General
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Seattle Kraken
Verbiage
CLIMATE PLEDGE ARENA®
DEFEND THE DEEP®
FEAR THE DEEP™
JR. KRAKEN™
KRAKEN™
KRAKEN HOCKEY®
LET’S GO KRAKEN™
SEA-BOUND™
SEATTLE KRAKEN™
THE DEEP™
THE TWIN PLUMES®
Restrictions
Do not depict the Kraken as a humorous, friendly, or cartoonish character. The brand must remain mysterious and formidable.
Do not distort the anchor logo (secondary) or use the anchor without its specific sharp, beveled edges.
Do not use the phrase "Release the Kraken" in commercial or trademarked materials. This specific phrase is legally held by third parties.
Red Alert is an accent color only. It should never be used as a primary background or dominant fill color.
Do not manually stretch, condense, or apply artificial shadows to the "Seattle" wordmark.
Do not depict the Kraken attacking Seattle landmarks or its "home turf." It is a protector/guardian of the city.
While the brand encourages a "witty and irreverent" tone on social media, this must never cross into being derogatory or culturally disrespectful.
Do not rotate or invert the anchor, as it is designed to symbolize "staying grounded" in the Pacific Northwest.
Do not place the primary logo on busy patterns or colors outside the official palette.
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