University of Mississippi (Ole Miss)

The primary Ole Miss Script Logo, the M Seal, and the Athletics Logo (Block M with crossed swords) must not be stretched, distorted, re-colored (outside of official colors), outlined, or have shadows/effects added.

Only use high-resolution, approved vector or raster files provided by University Communications or Athletics.

Elements within a logo (e.g., the text from the M Seal) must not be used independently unless specific guidelines permit it (e.g., the Block M used alone for specific Athletics applications).

Always maintain the specified "clear space" (exclusion zone) around the logo, free of any text, graphics, or images.

New logos, seals, or symbols for individual departments, programs, or events must not be created without explicit approval from University Communications. Sub-brand identification should utilize approved co-branding templates.

Unauthorized fonts must not be used for primary headlines, body text, or branding elements. Only approved Ole Miss typefaces (e.g., specific weights of Gotham, Adobe Garamond) should be used for formal communications. Decorative or novelty fonts are prohibited.

When referring to the institution, only use the official names: "The University of Mississippi," or the acceptable abbreviations "Ole Miss" (preferred in most marketing) or "UM." Avoid using "U of M" or other non-standard abbreviations.

All products bearing University of Mississippi trademarks (logos, names, taglines) must be produced by a licensed vendor and approved through the Office of Licensing and Brand Management.

Do not create or use new institutional taglines or slogans without the approval of University Communications. Adhere to the current official tagline (if one is in use) or core messaging pillars (e.g., academic excellence, rich tradition, SEC affiliation).