# New York University Brand Information
**League:** NCAA
**Conference:** University Athletic Association
## Description
New York University (NYU), founded in 1831 in the heart of New York City and now operating as a Global Network University, maintains a brand identity centered on ambitious, urban excellence. Distinguished by its core color, Violet, and its rallying cry, Perstare et praestare ("To persevere and to excel"), the university embodies a tenacious, entrepreneurial spirit. Although its teams are simply called the Violets, the official mascot is the Bobcat, reflecting the institution's confident and unconventional character as it prepares a diverse student body for global leadership and impact.
## Official Brand Colors
### Secondary Colors
- Black: #000000
- Dark Gray: #2d2d2d
- Silver: #d9d8d6
- Ultraviolet: #8a1a9b
- Violet: #5b2c86
- White: #FFFFFF
## Official Logos
Total logo files available: 102
- NYU: Available in PNG, SVG
## Trademarked Phrases
- New York University®
- NYU®
- Violets™
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Source: Sportsmarks.com - https://sportsmarks.com/new-york-universityNew York University
About New York University
founded:1831location:New York Citymascot symbol nickname:Bobcat
New York University (NYU), founded in 1831 in the heart of New York City and now operating as a Global Network University, maintains a brand identity centered on ambitious, urban excellence. Distinguished by its core color, Violet, and its rallying cry, Perstare et praestare ("To persevere and to excel"), the university embodies a tenacious, entrepreneurial spirit. Although its teams are simply called the Violets, the official mascot is the Bobcat, reflecting the institution's confident and unconventional character as it prepares a diverse student body for global leadership and impact.
Colors
#000000
Black
#2d2d2d
Dark Gray
#d9d8d6
Silver
#8a1a9b
Ultraviolet
#5b2c86
Violet
#FFFFFF
White
Logos
Primary Marks
NYU
General
NYU
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Verbiage
New York University®
NYU®
Violets™
Restrictions
The logo must be reproduced exactly as provided in the official files. You must not change the logo's color (except for approved black/white variations), stretch it, distort its shape, or remove the torch from the box.
The primary color is NYU Violet (PMS 2597). Logos should primarily appear in this color on light backgrounds, or in white on dark backgrounds.
The logo must be surrounded by a defined clear space free of text, photos, or other graphic elements to maintain its prominence and legibility.
University units, departments, centers, or projects are not allowed to create separate, unique logos or design marks. All official marks must be official "lockups" that combine the unit's name with the singular official NYU logo.
NYU marks cannot be used to advertise or endorse the products or services of a third party for private commercial gain without a formal agreement.
The university will not approve the use of its trademarks on any product or material that is in poor taste or associated with Alcohol, Tobacco, Illegal substances, Profanity, hate speech, or discrimination.
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