# Ferris State University Brand Information **League:** NCAA **Conference:** Great Lakes Intercollegiate Athletic Conference ## Description Ferris State University's brand is rooted in its founding mission of providing practical, career-focused education since 1884, captured by its identity of being "Ferris Forward." The core visual identity is defined by the academic colors, Ferris Crimson (PMS 200 C) and Ferris Gold (PMS 123 C). The primary logo is a clean, versatile wordmark that is deliberately restricted to black, white, or gray to maximize legibility and recognition across all platforms. The brand prioritizes a unified, professional look across its colleges and programs, with the Bulldog graphic being reserved primarily for athletics and spirit, while academic units must adhere to strict, pre-approved "locked-up" signatures that prohibit the creation of unique, unauthorized unit logos. ## Official Brand Colors ### Secondary Colors - Black: #000000 - Ferris Crimson: #BA0C2F (Pantone: 200 C) - Ferris Gold: #FFC72C (Pantone: 123 C) - White: #ffffff ## Official Logos Total logo files available: 10 - FSU: Available in SVG, PNG ## Trademarked Phrases - Bulldogs™ - Ferris™ - Ferris State™ - Ferris State University® --- Source: Sportsmarks.com - https://sportsmarks.com/ferris-state-university
Ferris State University
About Ferris State University
founded:1884location:Michigan, United Statesmascot symbol nickname:Bulldogs
Ferris State University's brand is rooted in its founding mission of providing practical, career-focused education since 1884, captured by its identity of being "Ferris Forward." The core visual identity is defined by the academic colors, Ferris Crimson (PMS 200 C) and Ferris Gold (PMS 123 C). The primary logo is a clean, versatile wordmark that is deliberately restricted to black, white, or gray to maximize legibility and recognition across all platforms. The brand prioritizes a unified, professional look across its colleges and programs, with the Bulldog graphic being reserved primarily for athletics and spirit, while academic units must adhere to strict, pre-approved "locked-up" signatures that prohibit the creation of unique, unauthorized unit logos.
Colors
#000000
Black
#BA0C2F
Ferris Crimson
#FFC72C
Ferris Gold
#ffffff
White
Logos
Primary Marks
FSU
General
FSU
FSU
FSU
Secondary Marks
FSU
Verbiage
Bulldogs™
Ferris™
Ferris State™
Ferris State University®
Restrictions
The primary university wordmark (the text-based logo) must not be distorted, stretched, or modified.
The stacked version of the wordmark must always be center-aligned; left alignment is no longer permitted
Approximation or variation of the official color shades (Crimson and Gold) is prohibited without special permission from Marketing and Communications.
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