# Colorado Avalanche Brand Information **League:** NHL **Conference:** Western Conference NHL ## Description Forged in the heart of the Rockies, the Colorado Avalanche represent the peak of NHL intensity. Since descending upon Denver, the franchise has transformed the Mile High City into a premier hockey destination, defined by high-altitude speed and a relentless pursuit of the Stanley Cup. ## Official Brand Colors ### Secondary Colors - Burgundy: #860038 - Blue: #005695 - Silver: #B0B7BC - Dark Blue: #1B315E - Black: #000000 ## Official Logos Total logo files available: 70 - Colorado Avalanche: Available in SVG, PNG ## Trademarked Phrases - Avalanche™ - Avs™ - Bernie™ - Bernie’s Buddies™ - Colorado Avalanche™ - "Find A Way" - #GoAvsGo - Ice Patrol™ - "It’s All About the A"® - Jr. Avs™ - "Mission 16W" - The Celly Squad™ --- Source: Sportsmarks.com - https://sportsmarks.com/colorado-avalanche
Colorado Avalanche
About Colorado Avalanche
founded:1972location:Denver, Colorado.mascot symbol nickname:Bernie
Forged in the heart of the Rockies, the Colorado Avalanche represent the peak of NHL intensity. Since descending upon Denver, the franchise has transformed the Mile High City into a premier hockey destination, defined by high-altitude speed and a relentless pursuit of the Stanley Cup.
Colors
#860038
Burgundy
#005695
Blue
#B0B7BC
Silver
#1B315E
Dark Blue
#000000
Black
Logos
Primary Marks
Colorado Avalanche
General
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Colorado Avalanche
Verbiage
Avalanche™
Avs™
Bernie™
Bernie’s Buddies™
Colorado Avalanche™
"Find A Way"
#GoAvsGo
Ice Patrol™
"It’s All About the A"®
Jr. Avs™
"Mission 16W"
The Celly Squad™
Restrictions
The primary "A" logo must always have a minimum clear space equal to the height of the silver puck. Do not overlap text or other graphics onto the logo.
Use confident, authoritative language rather than chasing fleeting social media slang or "internet-speak" that feels out of character for a storied franchise.
Do not change the official colors of the "A" logo. The "Burgundy" must remain the primary peak color, and the puck must remain black.
Never stretch, skew, or rotate the logo. If it needs to fit a vertical space, use the approved "C" secondary mark instead of forcing the primary logo.
Do not place the logo on busy photographic backgrounds or colors that clash with Burgundy (e.g., bright orange or lime green). Use a solid white, navy, or silver backdrop if the primary background is cluttered.
When referring to fans, use the term "The Faithful." Avoid generic terms like "the crowd" or "customers."
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