Calgary Flames

Do not place text, numbers, or player names over the logo. The "C" is a custom glyph and should not be used as a standard letter in a sentence.

Use the logo only in its official full-color, solid white (knockout), or solid black versions. Never use gradients, drop shadows, or non-brand colors.

Do not produce, sell, or distribute any items (apparel, mugs, stickers) featuring team marks without a formal NHL licensing agreement.

You may not use the Calgary Flames name or logo for "giveaways" or "sweepstakes" without written consent from CSEC.

Businesses must not use the logo in a way that suggests the Calgary Flames endorse their products or services unless a formal sponsorship is in place.

Keep a minimum "safe zone" around the logo equal to the height of one flame point. No text, photos, or other graphic elements may infringe on this space.

Never stretch, skew, or rotate the logo. It must remain at its 1:1 square-format ratio with the flames pointing horizontally to the left.

Do not combine the "Flaming C" with other logos (e.g., the "Blasty" horse-head or the 2026 Indigenous Celebration logo) unless explicitly authorized for a specific themed event.

Black is no longer a primary jersey color; it should only be used for definition in secondary marks or specific broadcast typography.

Always refer to the team as the "Calgary Flames" or "The Flames." Do not use unofficial abbreviations in formal brand communications.

Unauthorized use of the logo on merchandise, apparel, or for-profit promotional material is strictly prohibited without a formal licensing agreement from NHL Enterprises, L.P.

Do not place the red logo on a background that reduces visibility (e.g., dark red or vibrating patterns). If the background is red, use the white-out version of the logo.