# Brigham Young University Brand Information **League:** NCAA **Conference:** Big 12 **Location:** Provo, UT **Established:** 1875 **Mascot:** Cougars ## Description Brigham Young University, established in 1875 and located in Provo, Utah, is a private research university sponsored by The Church of Jesus Christ of Latter-day Saints. Known for its strong academics, honor code, and global student body, BYU has become one of the most respected universities in the western United States. Athletically, the BYU Cougars compete in the Big 12 Conference, joining in 2023 as part of a major round of conference realignment. The school is nationally recognized for its football tradition, spirited fan base, and iconic mascot, Cosmo the Cougar. Heading into 2025, BYU continues to expand its influence academically, culturally, and athletically on the national stage. ## Official Brand Colors ### Primary Colors - BYU Royal: #0047BA (Pantone: 293 C) - BYU Blue: #002E5D (Pantone: 648 C) ### Secondary Colors - White: #FFFFFF (Pantone: White) - Cosmo's Fur: #B9A689 (Pantone: 465 C) ## Official Logos Total logo files available: 60 - BYU: Available in SVG, PNG ## Trademarked Phrases - Brigham Young™™ - Brigham Young University®® - BYU®® - BYU Cougars®® - Cosmo™™ - Cougars™™ - Go Cougs™™ - LaVell Edwards Stadium™™ - Rise and Roar™™ - Rise and Shout™™ - Y™™ --- Source: Sportsmarks.com - https://sportsmarks.com/brigham-young-university
Brigham Young University
Provo, UT
About Brigham Young University
Mascot:CougarsMascot Name:Cosmo
Brigham Young University, established in 1875 and located in Provo, Utah, is a private research university sponsored by The Church of Jesus Christ of Latter-day Saints. Known for its strong academics, honor code, and global student body, BYU has become one of the most respected universities in the western United States. Athletically, the BYU Cougars compete in the Big 12 Conference, joining in 2023 as part of a major round of conference realignment. The school is nationally recognized for its football tradition, spirited fan base, and iconic mascot, Cosmo the Cougar. Heading into 2025, BYU continues to expand its influence academically, culturally, and athletically on the national stage.
Colors
#0047BA
BYU Royal
#002E5D
BYU Blue
#FFFFFF
White
#B9A689
Cosmo's Fur
Logos
Primary Marks
BYU
BYU
Athletic Wordmarks
BYU
BYU
BYU
General
BYU
BYU
BYU
BYU
BYU
Institution Marks
BYU
BYU
BYU
BYU
BYU
BYU
Mascot Marks
BYU
BYU
Secondary Marks
BYU
BYU
Youth Marks
BYU
BYU
Verbiage
Brigham Young™™
Brigham Young University®®
BYU®®
BYU Cougars®®
Cosmo™™
Cougars™™
Go Cougs™™
LaVell Edwards Stadium™™
Rise and Roar™™
Rise and Shout™™
Y™™
Restrictions
The BYU Monogram and the Primary Logo Lockup (Monogram + Logotype) must not be modified, distorted, or recreated.
Do not crop the logo or use only a portion of it (e.g., using only the 'Y' without the 'B' and 'U' is strictly prohibited).
The Primary Monogram and Lockup must only appear in approved colors
Do not use BYU's name, logos, or marks (collectively, "BYU Marks") in connection with content that violates the BYU Honor Code, is illegal, obscene, pornographic, violent, promotes hate speech, contains excessive profanity.
Do not use BYU Marks to endorse, promote, or raise funds for any specific political candidate, party, or ballot measure. This does not restrict non-partisan educational use or discussions.
Do not place the BYU Logo (including the "Y" mark) closer to other text, graphics, or borders than the width of the Y itself.
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