# Boston Bruins Brand Information **League:** NHL **Conference:** Eastern Conference NHL ## Description Established in 1924, the Boston Bruins hold the distinction of being the first American-based team to join the NHL and a proud member of the Original Six. Steeped in a century of grit and glory, we bring a hard-hitting, blue-collar work ethic to the ice at the TD Garden in the heart of Boston, Massachusetts. ## Official Brand Colors ### Secondary Colors - Bruins Yellow: #FDB717 - Black: #000000 ## Official Logos Total logo files available: 36 - Boston Bruins: Available in SVG, PNG ## Trademarked Phrases - Lacing 'em up - Pucks on Net - The Bear Crawl - The Big Bad Bruins® - The B’s™ - The Hub® --- Source: Sportsmarks.com - https://sportsmarks.com/boston-bruins
Boston Bruins
About Boston Bruins
founded:1924location:Boston, Massachusettsmascot symbol nickname:Blades the Bruin
Established in 1924, the Boston Bruins hold the distinction of being the first American-based team to join the NHL and a proud member of the Original Six. Steeped in a century of grit and glory, we bring a hard-hitting, blue-collar work ethic to the ice at the TD Garden in the heart of Boston, Massachusetts.
Colors
#FDB717
Bruins Yellow
#000000
Black
Logos
Primary Marks
Boston Bruins
General
Boston Bruins
Boston Bruins
Boston Bruins
Boston Bruins
Boston Bruins
Boston Bruins
Boston Bruins
Verbiage
Lacing 'em up
Pucks on Net
The Bear Crawl
The Big Bad Bruins®
The B’s™
The Hub®
Restrictions
Never alter the official Black and Gold palette. Do not use "fashion colors" (e.g., pink, neon, or lime) for the primary logo unless part of a League-mandated event.
Do not crowd the logo with text, player names, or secondary graphics. Maintain a "buffer zone" equal to the width of the central "B."
Never stretch, skew, or tilt the logo. It must remain perfectly circular and horizontal.
Do not use the "Meth Bear" or vintage 1924 brown palettes for current primary branding unless the campaign is specifically designated as "Heritage" or "Throwback."
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