Baylor University
Waco, TX
About Baylor University
Mascot:BearsMascot Name:Bruiser & Marigold
Baylor University, located in Waco, Texas, is one of the oldest continuously operating universities in the state, founded in 1845. A private Christian university affiliated with the Baptist tradition, Baylor has built a reputation for academic excellence, faith-based education, and a strong sense of community. Competing in the Big 12 Conference, the Baylor Bears have achieved national recognition in athletics, particularly in basketball and football. With mascots Bruiser and Marigold representing the spirit of the Bears, Baylor continues to expand its influence in research, healthcare, and innovation, positioning itself as a leader in higher education heading into 2025.
Colors
#154734
Baylor Green
#FFB81C
University Gold
#707372
Dark Steel Grey
#FFFFFF
White
Logos
Primary Marks
Baylor
General
Baylor
Baylor
Baylor
Baylor
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Verbiage
Baylor®®
Baylor Bears™™
Baylor Family™™
Baylor Line™™
Baylor University®®
Bear Country™™
Bears™™
Sic 'em Bears®®
Sic 'em™™
This is Bear Country™™
Restrictions
The University Brand Mark must not be altered, reconstructed, skewed, stretched, rotated, cropped, or otherwise distorted in any way.
Never incorporate or combine the University Brand Mark or any of its parts (the BU, the wordmark) with any other mark, symbol, or graphic.
The Brand Mark must always be surrounded by sufficient "clear space" free of any text, graphics, borders, or other elements.
Secondary green and gold hues should not be used as part of the University Brand Mark itself.
The University Seal is the official indicia of the university and its use is highly restricted, typically only for official documents.
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