# Arizona State University Brand Information **League:** NCAA **Conference:** Big 12 **Location:** Tempe, AZ **Established:** 1885 **Mascot:** Sun Devils ## Description Arizona State University, home of the Sun Devils, is a major public research university located in Tempe, Arizona. Established in 1885, ASU has become one of the largest and most innovative universities in the United States, known for its commitment to accessibility, sustainability, and groundbreaking research. Competing in the Big 12 Conference, the Sun Devils are recognized for their spirited athletics, with Sparky the Sun Devil serving as the beloved mascot. ASU embraces a forward-thinking approach to education and community impact, making it a leader in higher education. ## Official Brand Colors ### Secondary Colors - ASU Gold: #FFC627 (Pantone: 123 C) - ASU Maroon: #8C1D40 (Pantone: 216 C) - Black: #000000 (Pantone: Process Black C) - Metallic Copper: #89532F (Pantone: 876 C) ## Official Logos Total logo files available: 94 - Arizona: Available in PNG, SVG ## Trademarked Phrases - A New American University™™ - Arizona State®® - Arizona State University®® - ASU®® - Devils™™ - Fear the Fork®® - Fork 'Em Devils™™ - Fork 'Em™™ - Forks Up®® - Go Devils™™ - Guard U™™ - House of Heat®® - It's Time™™ - Learn to Thrive®® - O2V™™ - Salute to Service®® - Sun Devil®® - Sun Devil Nation®® - Sun Devils®® - Sun Devil Stadium™™ - Territorial Cup®® - Thunderbird®® --- Source: Sportsmarks.com - https://sportsmarks.com/arizona-state-university
Arizona State University
Tempe, AZ
About Arizona State University
Mascot:Sun DevilsMascot Name:Sparky
Arizona State University, home of the Sun Devils, is a major public research university located in Tempe, Arizona. Established in 1885, ASU has become one of the largest and most innovative universities in the United States, known for its commitment to accessibility, sustainability, and groundbreaking research. Competing in the Big 12 Conference, the Sun Devils are recognized for their spirited athletics, with Sparky the Sun Devil serving as the beloved mascot. ASU embraces a forward-thinking approach to education and community impact, making it a leader in higher education.
Colors
#FFC627
ASU Gold
#8C1D40
ASU Maroon
#000000
Black
#89532F
Metallic Copper
Logos
Primary Marks
Arizona
General
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Arizona
Verbiage
A New American University™™
Arizona State®®
Arizona State University®®
ASU®®
Devils™™
Fear the Fork®®
Fork 'Em Devils™™
Fork 'Em™™
Forks Up®®
Go Devils™™
Guard U™™
House of Heat®®
It's Time™™
Learn to Thrive®®
O2V™™
Salute to Service®®
Sun Devil®®
Sun Devil Nation®®
Sun Devils®®
Sun Devil Stadium™™
Territorial Cup®®
Thunderbird®®
Restrictions
Do not rearrange, rotate, angle, distort, crop, or add any dimension (like drop shadows) to the ASU logo or wordmark.
Always use the official, high-quality graphic files provided by ASU. Scanning or manually recreating the logo is strictly prohibited.
Ensure the official logo and wordmark are surrounded by an adequate area of isolation (clear space) that is free of other text, graphics, or distracting elements.
Metallic ink colors are for print applications only (never digital) and must not replace the maroon and gold colors in the ASU logo.
Do not alter the pitchfork (e.g., the Athletics pitchfork or Sparky's pitchfork) in any way. When using Sparky's pitchfork, the entire handle and head must be included.
For most print applications and headlines, use the approved primary brand typeface, Neue Haas Grotesk. Do not use any other unauthorized fonts.
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